In der Medien- und werbepsychologischen Forschung übliche Analysemodelle untersuchen Effekte durch direkten Vergleich der Häufigkeiten oder Durchschnitte manifester Indikatorvariablen Zentral für sogenannte True-Score-Analysen nach der klassischen Testtheorie (KTT) ist die Annahme, dass Schwankungen in den individuellen Ausprägungen der manifesten Indikatorvariable, die nicht auf Variationen der angenommenen Verursachungsgröße (wahrer ‚Prädiktor’) zurückgehen... } weiterlesen
Digitalized communication has provoked significant changes in human interaction culture, affecting private as well as work-related settings Often, emojis or emoticons are used to enrich and disambiguate written messages The aim of the present experiment was to investigate prevalence and motives of using emojis or emoticons in job-related written messages, as well as their potential effects on impression formation Participants read an e-mail presumably written by a male... } weiterlesen
Aggregated data have been used in human resource management to reduce a number of data into small pieces of information Their use is aimed at supporting decision-making However, less is known about the impact of aggregated data on person perception, which is decisive in, for instance, recruitment With reference to warranting theory (Walther & Parks, 2002), we assume that aggregated data in the form of different indices on a business networking site have the power to... } weiterlesen
